About Us

About us

Eat That Frog C.I.C was established in January 2011, by likeminded people coming together to set up a social enterprise based around People, Values and Quality

The Directors, Ian Powell, Sean Westlake and Gail Rochelle, continue with this mission, enabling people to identify and overcome their barriers to live a more fulfilled life. Over the past 7 years, ETF has gone from strength to strength; our provision boasts a success rate of over 96%, and we now engage with over 1000 people annually.

Our bespoke educational provision for young people with special educational needs (autism, Asperger’s, mental ill-health etc.) has also been recognised, and we now have direct contract status with the Education & Skills Funding Agency, which enables us to offer further opportunities.

Company Timeline

2011 2011
2012 2012
2013 2013
2014 2014
2015 2015
2016 2016
2017 2017
2018 2018


We were approached to save the Paignton Day Centre from closure. This was refocused as “The Pad” to provide a sustainable future and to this day, continues to provide a lunch club to the over 50’s together with a work club and many learning opportunities. We began working successfully to move people into employment, helping local people to tap into their own skills and abilities while recognising their need for holistic support. This led to us being shortlisted in two categories for the national Supplier Excellence Awards from the Department for Work and Pensions, winning the award for Customer Delivery.


Eat That Frog won the DWP ‘Supplier Excellence in Customer Delivery’ award.

We were approached to run a catering education service in Plymouth, which we expanded to offer catering for older peoples’ lunches and community events whilst achieving catering training for young people. This strengthened our commitment to developing social capital through staff, student and customer volunteering.


Eat That Frog presented at the DWP Supplier Engagement event in London and received a Commendation “For the support the organisation has provided to DWP customers with multiple disadvantages/barriers to employment”.


We achieved the MATRIX quality standard, being judged by the assessor as making “a significant and life changing difference” for the people we work with.


We were named as one of the winners of the Big Venture Challenge, giving us the opportunity to raise social investment and match funded grants. Our community and education programme continued to develop; trainees learn their skills for industry by providing voluntary services within the community, for example by undertaking grounds maintenance, horticulture and construction projects at Parkfield in Paignton.


We started offering higher level professional courses and services aimed at people who are employed and looking to progress their career options. We were proud to win the Herald Express ‘Community Group of the Year’ award, plus we relocated our training centre & head office onto Torquay’s main shopping street.


We retained our Matrix standard and were shortlisted in the Herald Express Business Awards for Corporate and Social Responsibility. We opened a dedicated training centre in Newton Abbot town centre, allowing us to offer our services to a wider group.


We had our first Ofsted Inspection this year…

And we were graded GOOD!

We featured several times on BBC Spotlight with some of the achievements of our fantastic learners. Eat That Frog are so proud of the progress they made with us and we can’t wait to see more…

We are CSR – Corporate, Social, Responsible

CSR aims to help companies conduct their business in a way that is ethical, taking account of social, economic and environmental impact. We are a Community Interest Company, so working with us means that you are helping to put back into the local economy and communities, helping raise your CSR profile.

Community is at the heart of everything we do at Eat That Frog. We always aim to work in a way that creates opportunities and adds value to the lives of local people. Our areas of work have expanded, and our geographical community has grown to embrace much of South Devon – but our basic principles have remained the same; putting people, values and quality above all else. We do this not by viewing community work as an ‘extra’, but by embedding it in all our programmes. For example, the 16-19 year olds on our catering courses prepare and serve the food for elderly customers at our Over 50s lunchclub – a practical demonstration of their skill that benefits both groups!

We believe in collaborative working and are keen to establish key relationships within the business world for the benefit of our learners, our community and the companies we work with. There are many ways you can get involved and help put value back:

  • Site Visits – showcase what you do, potentially inspiring a young learner to become a future employee, improving your employer brand and demonstrating your corporate social responsibility.
  • Work Experience opportunities – offer the opportunity to inspire, engage and inform our clients, giving them the hands-on skills they need to secure employment within their chosen field.
  • Sponsorship – We run numerous community projects throughout the year and there are many ways your organisation can get involved; by sponsorship, or by donating your skills, time or expertise
  • Routes into work – let us work with you to develop a recruitment drive that combines both classroom based training with hands on experience.

What is a C.I.C.?

Community Interest Companies (CICs) are limited companies with special additional features, created for the use of people who want to conduct a business or other activity for community benefit, and not purely for private advantage.

This is achieved by a “community interest test” and “asset lock”, which ensures that the CIC is established for community purposes and the assets and profits are dedicated to these purposes. Registration of a company as a CIC has to be approved by the Regulator who also has a continuing monitoring and enforcement role.



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